21 Ways to Improve Your Website’s Google Analytics: The Ultimate Guide

This is a blog post all about Google Analytics. It’s the ultimate guide, including 10 ways to improve your website’s Google Analytics. We’ll cover everything from where to find analytics in the dashboard to how you can use them for conversion rate optimization!

Make sure you don’t miss out – this is not something that most people know about but it will make a huge difference in your business success if you do!

how to improve google analytics
How to improve google analytics

Set up Google Analytics

To get started with Google Analytics, you will need to create a free account. Once you have created your account, you will be given a tracking code to insert into your website. This tracking code will allow Google Analytics to collect data about your website traffic. You’ll have access to detailed reports about how visitors use it, including what brings them there and which parts they spend time looking at.

Okay, that’s an old approach, we don’t want. Today we use Google Tag Manager to differentiate logic structure from the analytics part. After configuring the Universal Analytics tag, you will have all basic data flowing to your new GA service. It means you can check page views, time, etc.

But you want to have at least all conversion data, right?

How do I view my website traffic data in Google Analytics?

Once you have set up Google Analytics, you can view your website traffic data by logging into your account and clicking on the “Reporting” tab. In the “Overview” section, you will see a graph that shows how much traffic your website has received over time. You can also use the “Audience” tab to view detailed information about your website’s visitors, such as their age and gender.

How to use Google Analytics?

Let’s see the questions that are the most often asked about Google Analytics.

What is Google Analytics?

Google Analytics gives you insight into your website’s traffic and marketing effectiveness, this will allow you to make more informed decisions about how to improve it.

What are the most popular pages on my website?

To find out which pages on your website are the most popular, you can use the “Behaviour” tab in Google Analytics. This tab contains a “Site Content” and “All Pages” section that shows the traffic for each page on your website.

How do I find out what keywords people are using to get to my website?

By clicking on the “Search Console” tab in Google Analytics, you can view which keyword phrases have sent visitors to your site. This is useful if you want to find out how well certain keywords are performing. Be aware that you won’t see all organic data. Google won’t share all keywords that your page was found for or displayed.

Why am I not getting any organic traffic from Google?

One possible reason why you are not receiving traffic from Google is that your website has not been indexed by the search engine. To check if your website has been indexed, you can use the “Search Console” tab inside Acquisition in Google Analytics and click on the “Index Status” link. You can check the exact URL. Another way is to use “site:example.com” operator directly via Google Search Engine.

Can I view information about where my users are coming from?

Yes, you can view information about where your website traffic is coming from by clicking on the “Location” tab in Google Analytics. This tab contains a “Geography” section that shows the percentage of visitors who came from different countries.

Can I see how my website’s traffic changes over time?

Yes, you can view how your website traffic changes over time by using the “Source/Medium” tab. This displays a graph of your website’s traffic for different time periods, such as days and weeks.

How do I view my most popular events?

To find out which activities on your site have been the most popular, you can use Google Analytics’ “Events” section. This tab contains a list of all the events that have been tracked on your website, such as clicks on links and downloads. Be sure to configure them first.

How do I set up goals in Google Analytics?

Google Analytics lets you set up “goals” for your website. A goal could be anything from a sale on your site to a sign-up form submission. To set up a goal, you will need to create a goal definition and then add the goal to your website’s tracking code. You can do it by going to the Administration area > Goals.

What is the average time that people spend on my website?

To find out how long people are spending on your website, you can use the “Audience -> Engagement” tab in Google Analytics. This tab contains a “Behaviour” section that shows the average time spent on each page of your website.

Google Analytics Setup Service

Google Analytics is a great tool for tracking your website’s traffic, but it can be difficult to work with if you don’t have much experience in the field! If that sounds like you, then consider hiring a professional to help you set up and use Google Analytics. They can make sure that you’re getting the most out of this powerful tool!

If you want to ask for an offer for configuring or auditing Google Analytics please do not hesitate to contact me.

How to improve your Google Analytics setup?

web analytics
improve web analytics

There are a few things you can do to improve your Google Analytics setup:

Be sure to use Google Analytics 4

Use Google Analytics 4 (GA4) as older Universal Analytics is coming to an end by July 1, 2023. You need to be prepared and have data already to feed your campaigns and for comparison. GA4 is designed to give you a complete understanding of your customers as they interact with your business across the web, mobile, smart devices and more. You can use GA4 to collect data and then analyze it in Google Analytics to get insights into how customers interact with your business.

Google Analytics Tracking Code on all pages

Make sure you have all of your website’s tracking codes in place. This will help Google Analytics track all of your website’s traffic. You can use an online service like gachecker.

Demographics and Interest

Enable Demographics and Interest Reporting. This allows you to view more information about your website’s traffic, such as age ranges and interests. You can find this setting under the “Audience” section in Google Analytics.

Integrate Google Ads, Google Analytics, and Google Search Console

Connect Google Analytics with Google Ads and Google Search Console. That will give you a clear picture of all the people who interact with your business via different marketing channels, campaigns, keywords.

Google Analytics Events

Use the “Events” to track all of the activities on your website that you deem important. This can be anything from downloads to form submissions. Don’t stick to basic data.

Google Analytics Business Goals

Think about the most important GA metrics for your business. Once you know what these are, track them religiously! This will help you make better business decisions in the future. In other words, set up the right Goals for your website. This will allow you to track the success of different parts of your site.

Google Analytics – compare data

Start using the “Behaviour” section of Google Analytics for more in-depth reporting on your website’s traffic. This can help you determine which pages are not performing as well as they should.

Google Analytics – identify personas

Identify the best converting and the most valuable personas. This will allow you to continue focusing on these personas, and it will make sure that your business is really targeting the right people via digital marketing.

Google Analytics Attribution Models

Match your perfect attribution model. Attribution models are important when it comes to understanding how people interact with your website. There are a few different attribution models that you can use in Google Analytics:

First touch: This model gives all the credit to the first interaction a person has with your website. For example, if they come to your site via a paid ad, then the paid ad will get all the credit.

Last touch: This model gives all the credit to the last interaction a person has with your website. So, if they come to your site via a referral link from a friend, then the referral link will get all the credit.

Linear: This model assigns equal weight to each interaction a person has with your website. This model is also called “proportional”.

Time decay: This model assigns greater weight to the most recent interactions a person has with your website. So, if they come from an organic search result and then click on another paid ad afterward, the second paid ad will get more credit than the first one.

Data-driven: Data-driven attribution helps you figure out how many conversions happen with your ads. It looks at data from your account to see which keywords, ads and campaigns are working best for you. Data-driven attribution takes into account website visits, Google Analytics conversion (including shopping), and YouTube or Display conversions.

Enhanced Ecommerce

If you are selling products or services on your website, then you should enable Enhanced Ecommerce Reporting. This will give you more information about how people are interacting with your sales process, such as what items they are viewing and adding to their carts.

Google Analytics Segments

Use the “Advanced Segments” feature in Google Analytics to help you segment data by different criteria, such as device type or geographic location. Analyze people who are converting and why they are converting. Then, you can focus your efforts on the right people and increase conversions!

Use advanced metrics and data

You can use custom metrics to track anything that you would like. You can also define the time period for which each metric will be relevant, and then it’s possible to compare different metrics against one another. This will allow you to make data-driven decisions about how to improve your website!

Content Grouping

Content Grouping allows you to divide your content into different categories, such as search terms or sub-pages. That makes it possible to analyze a group of pages. This will give you a better idea of how people are using your website and what they’re looking for when they get there!

Monitor Your Site’s Bounce Rate

The Bounce Rate is the percentage of people who leave your website after viewing only one page. This metric can help you determine whether or not people are finding what they’re looking for on your website. If the Bounce Rate is high, then you need to work on improving your website’s content!

Use Funnel Analysis to Track Conversion Paths

Use Funnel Analysis to track conversion paths. This will allow you to see how many people are converting and which steps in the sales process they’re skipping over. You can also use funnel analysis with ecommerce tracking to analyze your checkout process!

Google Analytics Custom Alerts

Create custom alerts for anything that is important in Google Analytics, such as when a conversion goal is reached, when traffic changes by more than a certain percentage, or when a user visits your website from a specific source. This will help you to be proactive about any changes that are happening on your website!

Google Tag Manager

If you’re not using Google Tag Manager, then you should start using it! This tool allows you to manage all your Google Analytics tags in one place. You can also use it to track ecommerce transactions, custom events and more! By using this tool, you will save time when trying to debug or test changes on your website!

Use Custom Reports

Custom reports are a great way of analyzing different data sets that would otherwise be difficult with the standard Google Analytics reports. You can use custom reports to track goals, website usage and more!

Create a Google Data Studio Dashboard

A dashboard is a great way to get an overview of your website’s data. By creating a dashboard, you can easily see how your website is performing overall! You can use data from Google Analytics, AdWords and more in your dashboard!

Track Offline Conversions

Google Analytics can track conversions that happen offline as well. This is done by setting up a conversion tracking code on your website’s confirmation page (or “thank you” page). Once the code is set up, it will begin tracking any conversions that happen offline!

Track Social Media Conversions

Google Analytics can track conversions that come from social media. This is done by setting up UTM parameters on your social media links. Once the code is set up, it will begin tracking any conversions that come from social media!

Create Custom Segments for Mobile Users

Use custom segments to track mobile users. This will help you to see how mobile users are using your website and what they’re looking for when visiting!


Ultimately, Google Analytics is a powerful tool that can provide you with the information that you need about who is interacting with your website. By following our tips above, it’s possible to get more out of this free tool!

If you’re looking for more information on how to use Google Analytics, be sure to check out our other blog posts on the topic!

If you would like to talk about configuring or auditing Google Analytics, please contact me.


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